Volvo Cars LA Autoshow — Exhibition (2018)

OP.™ got the task to design the exhibition concept for the LA Auto Show 2018. With the dying industry of large and expensive fairs, our approach was to design a size-and-situation adaptable concept. This means it would be independent of big fairs or small pop-up stores.The Concept is built on 3 very simple elements; floors, walls and ceiling. The floor; A light wooden base reminding the visitors of the Swedish heritage.

The walls; floating dividers that make the space more interesting and incites curiosity of what is being displayed behind it, revealing the cars part by part. The walls also work as backdrops for the cars. The ceiling; A grid system that holds the wall dividers but also carries lightboxes that are essential for car display.