Deglabbet — Identity work (2023)

Deglabbet, the renowned pizzeria in Stockholm, faced fierce competition in the saturated high-end pizza market. Our multidisciplinary design firm stepped in as brand ambassadors, armed with a powerful idea to set them apart. The iconic yellow pizza delivery box became the symbol of their brand, catching attention from afar. This vibrant color, strategically chosen, made Deglabbet instantly recognizable. The box went beyond conventional packaging, effectively communicating crucial information like the restaurant's address and heating instructions. We didn't stop there; we crafted a range of stylish merchandise, including caps, hoodies, and t-shirts, perfectly complementing the brand image. Witnessing our client's satisfaction, it's no surprise they are now opening their third restaurant in Stockholm, a testament to their remarkable growth and the positive impact our design had on their success.